Dilemma at Devil's Den. The food service company that runs Devil's Den as well as other college snack bars in the region finally noticed that Devil's Den appears to be losing money every quarter, while the other snack bars show a clear 20-25% profit. Upper management drops in undercover to see what's going on at Devil's Den and sees firsthand all of the issues explained in the case. They do not have an organizational development expert on staff, so they hire you as their consultant to fix the problem culture and make Devil's Den a profitable entity as are their other snack bars. To that end, you will use this model and craft your answers to complete the steps listed below:

Step 1 Step 2 Step 3 Step 4 Identify facets of the present culture that are dysfunctional and impede good strategy execution Specify clearly what new actions, behaviors, and work practices should characterize the new culture Explain why the current culture poses problems and make a persuasive case for cultural reform Follow with visible, forceful actions-both substantive and symbolic-to ingrain a new set of behaviors, practices, and norms