Read and review Chapter 8 of the Rothaermel text paying special attention to the abundance of information on Amazon, along with the M8 Content Guide. First, create a post that describes what you view as Amazon's core business. Also, provide an assessment as to whether you believe the firm's ongoing diversification strategy will contribute to gaining and sustaining long-term competitive advantage. Next, in your responses to fellow classmates work to refine Amazon's diversification strategy to help maintain long-term competitive advantage