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Answer:

Executive Summary for the case. This is a summary of an analysis, which is described in full in the appendices. Thus, the executive summary must be done after you finish the appendices. Begin with your understanding of the situation in a problem statement. Follow this with a concise presentation of the analysis and the alternatives you see. Recommend one course of action and support that recommendation with facts and other information, such as competitor's moves. The last item presents a brief plan for implementation.

Seven appendices, including:

Appendix 1 with a few bullet points encapsulating your understanding of the problem(s) facing the company and identifying which is the main problem, with more detail than what is in the first section of the executive summary;

Appendix 2 identifying at least one opportunity or threat in each of the five STEEP areas of the macro environment

Appendix 3 stating whether each each of the Porter's Five forces (bargaining power of buyers & suppliers, threat of new entry and substitutes, and rivalry among competitors) is strong, moderate, or weak and why showing an analysis of at least one factor determining the strength/weakness of each of the five forces);

Appendix 4 including the financial analysis as described below in these instructions;

Appendix 5 identifying at least 3 strengths and 3 weakness in the company;

Appendix 6 identifying at least one different alternative strand of a strategy for the company at each of the four intersections, i.e. the strength/opportunity, strength/threat, weakness/opportunity, or weakness/threat intersections

and Appendix 7 identifying which one of the four alternatives from appendix 6 you are recommending for the company and a brief explanation for why this is your chosen alternative (explain how the recommendation complements and integrates into the existing strategy and enhances the prospects of the company, include information on how to implement the recommendation