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Read Case 23: Southwest Airlines in 2020: Culture, Values, and Operating Practices (pages C295 - C314).. Complete a shortWritten Case Analysis (3-5 pages, not including
- Read Case 23: Southwest Airlines in 2020: Culture, Values, and Operating Practices (pages C295 - C314)..
- Complete a shortWritten Case Analysis (3-5 pages, not including a title page and references page).
- Choose a model from chapter 3 to perform an external analysis.
- Choose one of thetechniques from chapter 4 to perform an internal analysis.
- Present yourfindingsas aSWOT report including components ofStrengths,Weaknesses,Opportunities,and Threats.
- Propose anaction planandset of recommendationsaddressing the issues you have identified.
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