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Posted on Jul 06, 2024

Read Case: Social Commerce: How Pinduoduo and Instagram Challenge Alibaba and Amazon in E-Commerce And The Age of Continuous Connection, by Nicolaj Siggelkow and Christian

Read Case:Social Commerce: How Pinduoduo and Instagram Challenge Alibaba and Amazon in E-Commerce

And

"The Age of Continuous Connection," by Nicolaj Siggelkow and Christian Terwiesch.

Does Pinduoduo's strategy correspond to any of the four connected strategies identified in the article: "The Age of Continuous Connection"? If so, which one, and why? If not, why not?

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