Read Case Study 8: Mattel Incorporated in 2019: Hard Times in the Toy Industry on page 309 of the Gamble, Peteraf, Thompson text. Submit a double-spaced 12-point font paper with all group names at the top answering the following questions with a minimum of 2 paragraphs (6-10 sentences total) for each question:

1. What is your opinion of Ms. Georgiadis' job performance as CEO of Mattel? What problems was she facing during her short tenure?

2. Conduct a Five Forces Analysis of the Toy industry. What is your overall conclusion regarding the collective strength of the five competitive forces?

3. Evaluate and explain what are Mattel's strengths, weaknesses, opportunities, and threats (SWOT Analysis).

4. What is Mattel's competitive strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely align with the global approach that Mattel is taking?

5. What is Mattel's global strategy? Which of the international strategies discussed in Chapter 7 most closely align with the global approach that Mattel is taking?

6. Conduct an analysis of Mattel's financial statements. What is your assessment of the overall condition and strength of Mattel's finances?

7. What are the main strategic issues faced by Mattel and CEO Kreiz as of February, 2019?

8. Review the offensive strategies discussed in Chapter 6. Of these offensive strategies, which, if any, would you recommend for Mattel?

9. Review the defensive strategies discussed in Chapter 6. Which, if any, would you recommend for Mattel?

10. What recommendations would you make to Mattel's CEO, Ynon Kreiz?