1. Read case study:  "The Great Rebate Runaround" and answer the questions
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3. 1.Why manufacturers might want to offer rebates rather than decrease wholesale price. Explain why this can be viewed as an example of customized pricing.

1. 2.Even if all the rebates where redeemed, why might manufacturers still want to offer rebates rather than decrease wholesale prices?
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3. 3.Why do you suppose that Best Buy, rather than one of Best Buy’s big suppliers such as Sony or Panasonic, is considering eliminating rebates?

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