• Read Chapter 4, 5 in A Framework for Marketing Management by Philip Kotler and Kevin Lane Keller (Bb & GB).
• Discussion Conceptual (Bb) Describe some of the potential abuses' marketers could make of their understanding of consumer buying behavior (e.g. Data mining from chapter 3).What is the marketer's ethical responsibility with respect to these opportunities for abuse?

• Individual Assignment (GB) - Find a 4-P article on how a company brain-stormed a new Product idea and share a 1 minute summary of this in class (What, How & Why?).