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Read Chapter 5 in IMPACT: 2 1 st Century Change Management, Behavioral Science, Digital Transformation, and the Future of Work. Write an initial response to

Read Chapter $5$ in IMPACT: $21$ st Century Change Management, Behavioral Science, Digital Transformation, and the Future of Work.

Write an initial response to the following key question:

Why are business leaders currently obsessed with behavioral science? What benefits can behavioral science provide change leaders?

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