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Read Chapters 16-18 of Marketing 2020 | 20th Edition Define and provide two examples of IMC (Integrated Marketing Communications). What is the role of promotion

Read Chapters 16-18 of Marketing 2020 | 20th Edition

  1. Define and provide two examples of IMC (Integrated Marketing Communications).
  2. What is the role of promotion (promoting products) in marketing? Provide two examples.
  3. List and describe each component of the Promotion Mix.
  4. Define: Personal Selling and Sales Promotion. Provide an example of each.

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