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Read Closing Case IKEA Entering India, Finally! on page 4 3 6 of your textbook. Then, design an infographic that visually communicates your responses to
Read Closing Case IKEA Entering India, Finally! on page of your textbook. Then, design an infographic that visually communicates your responses to the bullet points below.
What do you think are the attractions of India to IKEA?
Why did the company choose Hyderabad as the location for its first store opening?
What are the biggest challenges IKEA faces in growing its Indian operation?
IKEA entered India by establishing a wholly owned subsidiary. Why do you think the company chose this entry mode over other entry modes, such as franchising the IKEA concept or a joint venture?
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Understanding Management
Authors: Richard L Daft, Dorothy Marcic
6th Edition
9780324581782, 324581785, 978-0324568387
