Read each description below and match it to the appropriate element of sports uniqueness that it represents. Be sure you have read the corresponding chapter in the textbook and watched the online lectures before you begin.

sports is subjective in nature, usually comprised of ephemeral and experiential elements

Most major league teams earn higher revenues on indirect sales than ticket sales

Athletes are treated like celebrities, which could conflict with the sport they play

Demand for sport tickets will fluctuate much more than "typical" products would from year to year

It usually occurs in public settings, where the enjoyment almost always coincides with the presence of others

It is very difficult for sport marketers to allocate fixed and operative costs to tickets or memberships

Competition between teams also coincides with cooperation

The marketer has very little control over the outcome of the game$/$match

Sports teams and athletes get a lot of media attention