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Read each item to determine whether it is a pro or con of advertising. Then match the item to the correct media category. MagazinesCon TelevisionPro

Read each item to determine whether it is a pro or con of advertising. Then match the item to the correct media category. MagazinesCon TelevisionPro Direct MailCon Direct MailPro MagazinesPro NewspapersPro NewspapersCon OutdoorCon DigitalPro RadioCon TelevisionCon OutdoorPro DigitalCon RadioPro Match each of the options above to the items below. Interactive capabilities No answer Reader in control of exposure No answer Appeals to multiple senses No answer High cost No answer High audience selectivity No answer Overuse and "junk mail" image No answer Quick placement and high message immediacy No answer Audio only No answer Repeat exposure in heavy traffic areas No answer Space and structure limits creative execution No answer Highly credible medium No answer Poor reproduction quality No answer Many titles; high geographic, demographic, and lifestyle selectivity No answer Long lead time for ad placement due to production No

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