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Read each statement and match it to the stage it best represents in the strategic marketing planning process. 1. Lur apparels' mission statement embraces the
Read each statement and match it to the stage it best represents in the strategic marketing planning process. 1. Lur apparels' mission statement embraces the Triple Bottom Line framework of People, Planet, and Prosperity. (Click to select) 2. Dr. Bronner's, an organic liquid soap brand, has a history of ethical manufacturing and the company's product packaging introduces customers to the firm's philosophy. (Click to select) 3. Google also earned high corporate social responsibility scores in part due to its data centers using 50% less energy than others in the world. (Click to select) 4. Ford automobile dealerships rely on wind sail and solar systems to power their locations greatly reducing their use of electricity. (Click to select) 5. Coca-Cola's investing in new alternatively fueled trucks helped to create a 25% reduction in the company's carbon footprint. (Click to select) 6. General Electric employs a booklet called "The Spirit and the Letter." This booklet presents a statement of integrity from the CEO and a code of conduct. (Click to select)
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