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In 2012 Tourism Australia released their India 2020 tourism growth plan. Review full information about the campaign at the following link:

http://www.tourism.australia.com/en/about/our-organisation/our-performance-and-reporting/tourism-

2020.html

You should also review the India 2020 Strategic Plan: http://www.tourism.australia.com/content/dam/assets/document/1/6/w/s/t/2002061.pdf

Assume that, in 2017, you have been asked to report on performance using the market profile data at: http://www.tourism.australia.com/content/dam/assets/document/1/6/x/g/l/2002917.pdf

Complete the following activities:

1.Review data

Review the information above in preparation for developing a marketing performance report.

First of all, review information about the campaign, as well as the strategic plan and identify and makes notes on the following for use in your performance report:

Overview of the campaign

Potential of the Indian market for Australian tourism and current Indian market

Target customers

Marketing strategies

Success indicators for 2020

Next, review the current market profile information and using the data, make notes on the following:

Market overview information in 2016

An analysis of the data in the market profile against the success indicators included in the Strategic Plan

Evaluation of the success of the aviation development strategy to date using the data in the market profile

Evaluation of the success of the geographic strategy to date using the data in the market profile