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SWOT analysis - Summarizing Competitive Strategy

• Describe company's strategic strengths, weaknesses, opportunities and threats. Link them to the industry driving forces (in the case of opportunities and threats) and key success factors (in the case of strengths and weaknesses).
• Summarize the SWOT elements as bullet points in a 3X2 table like the one that follows.
• Describe how the company's strengths can be used to exploit its opportunities and how critical weaknesses can be corrected. This provides the foundation for your recommendations that follow

Key Success Factors Having an effective online marketing presence. Having reliable access to suppliers of key products.	Strengths Company has a well-developed and smoothly functioning marketing website, especially for hand-held device use.	Weaknesses Company has had difficulty maintaining supply chain relationships with providers of category A products.
Industry Driving Forces Software and communications technologies expand the reach of online marketing. COVID-19 disrupts supply channels, especially from China.	Opportunities Using the online channel to reach geographic markets that were previously too difficult or costly to enter.	Threats Industry competitors have become reliant on Chinese suppliers and must find alternative supply partners.