Read https://www.coursehero.com/file/79076075/Southwest-Airlines-A-1pdf/

The case allows you to think about leading a multinational organization in the structural frame thinking through competitive advantage and how does the firm succeed.

Discuss the following with your team and provide a case analysis:

• Explain how South West Airlines gains its Competitive Advantage by answering the following questions:
  • What is Southwest's strategy?
  • What is unique about Southwest?
  • What role do culture and value play in the strategy?
  • How easy or difficult is it to imitate Southwest?
  • Is the Southwest strategy sustainable