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Read: Rehabilitation Hospital (Harvard Business Publishing Case Study: HBS No. 898172) In your report, you should address the following concerns: Who are Reading Rehabilitation Hospital's
Read: Rehabilitation Hospital (Harvard Business Publishing Case Study: HBS No. 898172)
In your report, you should address the following concerns:
- Who are Reading Rehabilitation Hospital's stakeholders? What does each of them want from Reading Rehabilitation Hospital? How does each of them define quality?
- What are the benefits of the new system in which care delivery is organized around diagnoses or "service lines" in comparison to the old system where patient care was organized by function? What are the drawbacks?
- At 116 therapists, is Reading Rehabilitation Hospital overstaffed? How many therapists would you hire?
- Should Reading Rehabilitation Hospital keep service lines, or return to the earlier way of organizing care around functions?
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
