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Read the 'Amazon Alexa in India' article, and answer the following: 1. Using the 4 criteria (Extent of foreign operation, control of foreign operation, degree
Read the 'Amazon Alexa in India' article, and answer the following:
1. Using the 4 criteria (Extent of foreign operation, control of foreign operation, degree of foreign operation and number of foreign operations), how much Cultural Knowledge is required by Amazon, the maker of Alexa?
2. Describe how Amazon adapted their product for the Indian market?
3. How else should Alexa be adapted to meet the needs of the Indian market?
link:
https://www.vice.com/en/article/kz7yx3/amazons-alexa-is-coming-to-india-and-she-sounds-like-my-mom
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