Read the appendix 1 below and then address the questions.

You need to develop the project and its plan based on appendix 1 below.

The location is Australia.

Q1:

a) Identify 3 goals/objectives of the project,

b) Define the reason for undertaking the project (for example, define the problem/opportunity related to the project).

c) Identify any other projects that have been undertaken in the past, are currently underway, or planned for the future that will or may be affected by, or simply connected to, this project

d) What is the relation to strategic directions

Q2:

Stakeholders Who is the sponsor, project manager, customers, and other key groups who can impact, or be impacted by, this project? Identify and list 5-8.

Q3:

What are the deliverables of the project?

Identify 7 deliverables.

Q4:

What are the Project manager's responsibilities when managing the project?

List 5-7 responsibilities.

Q5:

a) What are the reporting requirements for the Project Manager.?

b) What are the potential risks related to the project?

c) How we know, we are successful the project?

Identify and list 3-5 success criteria.

Q6:

What are any regulations, ethical or legal considerations for the project?

(list 3-5), the country is Australia.

Q7:

Identify and list what project management tools to complete the project management plan and deliver the project .

(list 3-5).

Appendix 1 - Scenario XYZ Pty Ltd trading as ZEEMH was founded by husband and wife John Cluber and Marla Bennet. The couple decided to start an online business in 2013 to allow more flexibility in their family life. ZEEMH was an instant success, and it has grown progressively in its years of operation. ZEEMH Website: https:/projectdipem.wixsite.com/zeemh . Starting as an online retailer of exclusive coffee brands for home- consumption, the company changed its business model by launching into the production of its own brand of coffee and serving a market of both B2B and B2C customers. ZEEMH (pronounced Zeega -H) is an innovative Australian online retailer for premium coffee. ZEEMH: produces creative and high-quality coffee blends, roasting coffee in its own facilities, sources coffee beans from around the world, searching for the best quality coffee, is an online retailer of its very own coffee brand: 100% Australian owned and operated, delivers its products within Australia (nationwide), focuses on a niche B2B and B2C target market. ZEEMH coffee is: quality and innovation-driven, . a champion for sustainability, delivered fast, Fair Trade approved, customisable. Since 2013, the organisation has grown and expanded, moving from the spared room of a house in Surrey Hills, Victoria, to a comfortable 2 level office in Port Melbourne, where they also have the coffee roasting and packaging plant (same building). Warehouse operations are outsourced to MCW Logistics (MCW looks after the importing operations relate to importing coffee beans in Australia and the inventory management - for raw and refined products). MCW logistics is located close to the ZEEMH headquarter. So, fare their market has only focused on the Australian market.XYZ Organisational Chart Chief Financial Officer Finance Team Marketing Marketing and Sales Team Client Services Cleint Services Manager Team CEO and founder Board of Directors HR Manager HR Team COO and founder MCW Logistics (outsourced) Production Manager Coffee Roasting and Production IT Outsourced Team Ownership ZEEMH is a Proprietary Limited company, 100% Australian owned and operated. The. majority of the company is owned by founders John Cluber (40%) and Marla Bennet (40%). Steven Yun, an investor, owns 20% of the company, and he is also part of the Board of Directors as an executive director. They have recruited experienced and highly skilled board members. Key to Success ZEEMH has identified four keys that are instrumental to its success: . develop a niche product that aims to reach a market of boutique coffee lovers, deliver exceptional customer service in all aspects of the business cycle, attract and retain quality staff, creativity, innovation and quality are the pillars the company is founded on. About the Product Coffee beans are sourced from selected producers around the world, and they must meet the following characteristics: organics and Fair Trade approved, . be produced on small to medium farms,pass the quality control standards of ZEEMH coffee roaster's experts. The product: is roasted daily - an efficient inventory process is key to allow for the product to be shipped and re-stocked fast, . has won several quality awards from Australian coffee associations, . delivered free of charge for orders over $ 80.00, . is packaged using earthbags products ( https://www.thepackagingpeople.com.au/product/earth- bags/?qclid=EAIaIQobChMI5K3 zNai30IViGkqCh2mqQX2EAQYBCABEqIjhvD BWE ). Target Market ZEEMH has identified three distinct customer segments: . B2B - start-up independent coffee shops that aim to establish themselves as a boutique coffee shop, . B2B - established independent coffee shops that aim to differentiate their offering from their competition, B2C - coffee drinkers that enjoy making good quality coffee at home (speciality coffee drinkers). These buyers buy the beans whole to grind the coffee themselves, for the freshest cup possible. ZEEMH has made a strategic decision not to sell ground coffee (this would increase the cost of production). Objectives ZEEMH's objectives are: to make ZEEMH an icon brand for speciality coffee drinkers, to develop an effective, well-placed e-commerce site for sales of coffee blends direct to the public, to expand their market (to increase sales) without giving up on the exclusivity of the brand, . to maintain and improve infrastructure for the fulfilment of Web-based sales. Vision ZEEMH's vision is to be the leader in the innovative and creative production and distribution of superior coffee blends for true coffee lovers. Mission ZEEMH's mission is to provide the finest in coffee blends using the Internet to lower the cost to consumer's. ZEEMH exists to attract and maintain customers who love quality and boutique coffee. ZEEMH's services are designed and delivered to exceed the expectations of its customers.Values ZEEMH: strongly values its people, promotes quality in every part of the business, champions innovation in our approach to business growth, supports creativity in our product offering, is committed to sustainability in everything we do, . displays integrity in the way we do business, . shows care and respect for our customers. Strategic Direction ZEEMH's strategy is based on capturing the higher end of the coffee lovers' market. Also, ZEEMH aims to create a premium brand so that they can eventually capture market share across broader geographic lines. ZEEMH's competitive edge is: quality coffee, easy-to-use website, superior customer service, coffee blends customisation for clients. The strategic objectives identified by the board of directors are: increase brand awareness among B2C and B2B customers, increase market share among B2C clients by 20% in the next five years, expand to international markets, increase market share among B2B clients by 3% in the next three years, expand the product line to coffee equipment and Zeegh merchandise, identify strategic alliances to expand the company's footprint nationally and internationally, consider a HR strategic plan to attract and retain talent in the company, improve quality management practices to decrease production and logistic costs and establish the brand as synonymous of quality first, improve customer retention and loyalty. An integrated digital marketing campaign is recommended by the board. However, the board has highlighted how a more traditional form of marketing, such as direct marketing, should be integrated in the overall strategy. ZEEMH's clients like a personal approach to sales and interaction with the company.The board has committed to: $ 210,000 in marketing expenditure for the next financial year $ 450,000 in recruitment and improvement of HR practices (including professional development for staff) $ 190,000 to quality improvement (including improvements to the roasting facilities in Port Melbourne) The project ZEEMH has engaged you as a Project Manager to develop a website for its B2C online coffee making training courses. The courses are part of the marketing strategy to improve brand awareness and recognition, expand to international markets and create strategic alliances. The parameters of the project that you will have to clarify with the project sponsor are: website planning, development, testing and launch to be completed within 3 months from the day the Project Snapshot is approved, budget: $ 35,000 including the project team's wages (Project Manager and Project team member engaged for the duration of the project), the online course development is excluded from the scope of the project (courses to be developed by a strategic partner, expert in course design); however, the material for the courses must be provided by ZEEMH, you can employee-only 1 new resource for the project, the rest of the project team will be internal, and it will comprise of: 1 marketing officer, Jack Green, seconded to the project team 2 days/week, 1 client service officer, Marcel Red, seconded to the project 3 days/week, 2 remote team members from the sales team seconded to the project 1 day/every 2 weeks, Sarah White and Steven Black, o 1 front desk officer to help with administrative duties in her role as a receptionist for ZEEMH, Laura Brown, use of ZEEMH facilities for the duration of the project is approved, 2 laptops to be purchased for the project team, statement of work: o plan the website, source web developer, liaise with the web developer and oversee their work, support website testing, decide on coffee making courses and liaise with the course developer (example of courses include coffee fundamentals, coffee and spices, cooking with coffee, coffee making at home, filter brewing, cold coffee, speciality coffee, coffee art), pricing strategy, collect material for coffee making courses (procedures, recipes, information and data) to provide to course developer, upload online courses, D plan website launch: communication strategy via social media including content development, plan sales strategy for the first months after launch to achieve 250 enrolments,o define critical messages for the launch, quality requirements: o reduce user's cognitive effort, web site in English, French, Italian, Spanish, Japanese, user sign up in max 3 easy steps, one clear call to action, functional links, branded for ZEEMH, conforms with ZEEMH website, each page to contain appropriate metadata, D correct functionality of dynamic content and applications, foreground and background colour provide sufficient contrast for both images and text, browser compatibility, high-quality images, google analytics, SEO, provide seamless and engaging user experience, other projects are undertaken by ZEEMH at the same time: o process improvement for coffee production, staff training in using new CRM, o identify and pursue a strategic alliance to export coffee to Japan, known risks: o staff seconded to project work is already at capacity; the additional workload may impact on their work performance, lack of project management knowledge in the organisation, competing priorities due to concurrent projects, use of internal staff could stretch the project team capabilities, D high-staff turnover in the client service team, product recall for a new blend of coffee due to safety risk to the client has negatively impacted ZEEMH's reputation for quality and a public relation effort is currently underway, o financial resources are stretched due to investment in different projects. Project conditions 1. Six to eight team members (two to four students plus four virtual team members) who must be utilised and budgeted for. COO (project sponsor, the assessor), will determine the composition of the project team. 2. The structure of the work should include roles for the project sponsor, technical experts, quality assurance of deliverables, project manager (yourself initially and, after provisional approval, as negotiated with your team), and roles and responsibilities for each team member to achieve the deliverables according to standards, etc. 3. All reasonable resources (e.q. access to a room, computers, software and templates) will be provided. (Paper and telecommunications costs, for example, to be covered by students.) All resources must be costed and included in your budget.4. Your COO (project sponsor, the assessor) will clarify project deliverables-for example, presentations, information sessions, posters, promotional materials, etc. You may determine your own specific deliverables so long as they are agreed to with stakeholders, meet project objectives, and adhere to budgetary constraints. 5. Project timeframe 3 months from the day the Project Snapshot is approved. 6. The project should include design, development, implementation and evaluation stages (with periodic quality review). 7. Project status reports are due at 25%, 50% and 75% of allotted timeframe. 8. The project must be coordinated with other organisational projects, operations, etc. 9. XYZ policies and procedures are provided in a separate folder