Read the article and do the following case http://secure.expertsmind.com/attn_files/1930_Hummus%20Bar%20Dipping%20into%20International%20Markets.PDF Background : Brief history of the company to include points of interest important to the case (industry, products, trends) Issues: The main issue and/or dilemma that the company is presented with along with underlying issues Alternatives: Courses of action available to the company along with pros and cons for each alternative Recommendations: Choose the alternatives that will best resolve the issue at hand Implementation: A time frame for implementation of the recommended alternative (What? When?) Follow-up: Processes of evaluation after the improvements are implemented. (How will we follow the progress of the recommendation)