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Well you did it, mean-spirited internet humans. Tim Cook has deleted the Super Bowl picture that sent Twitter into a tizzy on Sunday night. As the Denver Broncos celebrated their Super Bowl 50 victory, Apple's CEO made his way onto the field and took a photo of all the excitement (and confetti). He uploaded it to Twitter with a message congratulating the Super Bowl champs. Now, either Cook didn't take much time to review his shot or he just didn't care, but it was a very blurry snapshot of what must've been a thrilling moment. Although he took a second, far better shot minutes later, the damage was already done and the mockery and ridicule came flying. There were too many "Shot with iPhone" jokes to count. And while Cook hasn't commented on the matter (he's not really one for replying on Twitter), clearly he got pretty sick of all the mentions and trolling. The tweet in question is now gone, but maybe deleting it wasn't the smartest move, since the image will no doubt live on forever in the annals of Google Image Search. If you search "Tim Cook Super Bowl photo" right now, for example, you'll find this lovely composite by The Mirror.

Regarding Tim Cook deleting his blurry Super Bowl photo, what can one learn from the incident?

Think about:

The characteristics/influences of

SNS

What SNS marketers should do vs.

should not and why? why not?

Twitter vs. other social media

platforms