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Read the article entitled: https://www.thefashionlaw.com/from-intangibility-to-price-setting-power-what-is-a-brand/ Why did the author claim that the price elasticity of demand is negligible? Do you agree or not? Explain

Read the article entitled:

https://www.thefashionlaw.com/from-intangibility-to-price-setting-power-what-is-a-brand/

Why did the author claim that the price elasticity of demand is negligible? Do you agree or not? Explain

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