Question
Read the article provided on this Scotiabank campaign, as well as look at the creative. article - Scotiabank guides people through a world of bad
Read the article provided on this Scotiabank campaign, as well as look at the creative.
article - Scotiabank guides people through a world of bad advice » strategy (strategyonline.ca)
video - https://www.youtube.com/watch?v=AvVYnSwjZq8
1. Based on the above creative & article write the creative brief that you feel the campaign is based on. Remember the creative brief comes BEFORE the campaign is develop and needs to be worded as so.
2. Based on all our discussions to date on what makes good advertising - what do you think of this campaign?
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1 Based on the above creative article write the creative brief that you feel the campaign is based on Remember the creative brief comes BEFORE the campaign is develop and needs to be worded as so A po...
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Complete Business Statistics
Authors: Amir Aczel, Jayavel Sounderpandian
7th Edition
9780071077903, 73373605, 71077901, 9780073373607, 77239695, 978-0077239695
