Question
Read the article 'The globalization of Tesla Motors: a strategic marketing plan analysis' (Mangham, 2012).This case study provides analysis of the strategic marketing plan of
Read the article 'The globalization of Tesla Motors: a strategic marketing plan analysis' (Mangham, 2012).This case study provides analysis of the strategic marketing plan of electric vehicle manufacturer, Tesla Motors.
(i)Discuss how technological change, globalisation and customer expectations will influence management accounting within Tesla Motors
(ii)Discuss a memo for the management of Tesla Motors:
a.Which considers the limitations in the use of a traditional budgetary control system in their modern workplace
b.To explain how 'Activity Based Management (ABM)' and 'Activity Based Costing (ABC)' may help Tesla Motors achieve their strategic objectives
(iii)Discuss a report for the management of Tesla Motors which critically examines how the adoption of a Balanced Scorecard approach could be used to measure the performance of the organisation
(iv)Produce a two slide which proposes a Balanced Scorecard for Tesla Motors:
i.Discuss a Balanced Scorecard for Tesla Motors and include TWO measure for EACH area of the Scorecard
ii.Provide a bullet point list for EACH area of the Scorecard stating the source of the information for each measure
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