Read the article,What is Marketing Automation?(Links to an external site.) and review the The State of Marketing Automation in 2019(Links to an external site.). Then, go to the Marketing Marvels Podcasts(Links to an external site.) and select a marketing tool to learn about. In your small group, post a brief summary of the tool you've reviewed. What does it do?

Again, each group member needs to select and summarize a DIFFERENT tool.

Then, as a group, discuss how the tools could help marketers improve in the key areas outlined in the The State of Marketing Automation in 2019 infographic..

Due to the nature of this small group discussion this discussion board is set up so you can see other's posts prior to doing your initial post. First come, first served in terms of pricing method selection.

Again, be sure to include references --- those who use references beyond the textbook get more points. Also, please use the discussion board for your posts. Do not post using attached documents.