Read the article: Writing for an Audience | UMGC

View yourself as a speech expert. You have been asked to put a short presentation together to explain to your client about why knowing your audience for an oral presentation is so important.

Create a 5-slide show with the following:,

Slide 1: Title: Knowing Your Audience

Slide 2: Research a model or theory about the audience. It could be something from your text or the AIM process of Audience, Intent and Message, etc. Add a brief explanation of this model. How will you use this model in your presentation.

Slide 3: Profile your audience for our upcoming oral presentation. Research the terms demographics and psychographics. Explain what each term means.

Slide 4: Develop your audience profile for our BUS COM 212 Class. Consider the demographics of gender, age, education level, etc. and the psychographics such as lifestyle, hobbies, likes/dislikes, etc.

Slide 5: Name on interactive tool you will use to capture your audience's attention and interact with them when you present your topic in Week 8.

Post your presentation on due date.