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Read the article'The Big, The Bad and the Beautiful' (Links to an external site.) and discuss the following: Using the examples in the article, explain

Read the article'The Big, The Bad and the Beautiful'

(Links to an external site.)

and discuss the following:

  1. Using the examples in the article, explain how firms create competitive advantage utilizing economies of scale and economies of scope. Provide other real life examples to support your answer.

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