Read the articleWhat can we learn from Tropicana?

https://www.packagingstrategies.com/articles/91264-managing-risk-in-a-package-redesign-what-can-we-learn-from-tropicana

• Describe Tropicana's possible reasoning for the initial package redesign?
• Describe three main visual reference elements that were changed in the package redesign? How did these changes impact the brand's familiarity?
• What visual elements, if any, did Tropicana keep consistent in their package redesign? Why is this important?
• If you were hired today as the design agency to plan a package redesign for Tropicana, how would you implement the package redesign differently than was done in this case? Use full rationale and detail in your response.
• When planning for a product package redesign, what other visual media components associated with the brand also need to addressed to ensure there is a cohesive visual recognition of the brand?