Read the attached article on Zero Based Budgeting at Shell and answer the following questions: 1. The article refers to a "substantial impact" on the company's cost budget; how significant was the expected reduction? 2. What aspects of the business were "off limits" during this exercise? 3. Describe what YOU think "cost creep" means and how it may arise? 4. How was the program first established? 5. Did the exercise require a lot of resources? 6. What three fundamental questions were asked? 7. The results of the analysis were presented to the company's leadership. What happened next? 8. The article refers to a "three-step implementation." What were the three steps? 9. Briefly describe what they assumed to be the "must-have" activity? 10. What categories of "nice to have" activities resulted? 11. What items made their decisions more tough? 12. The article talks about rebalancing the work that is managed in-house and work that is contracted out; provide examples of activities that were reviewed. 13. What critical attributes are necessary to make sure that a ZBB is embraced