Read the attached case study of "X-Max Systems". From the information provided in the scenario about X-Max Systems, you are required to: 1. Recommend 4 management actions that will be required in order for X-Max Systems to grow its revenue streams, [40 marks] 2. Recommend 3 management actions that will be required if X-Max Systems is successful in winning the contract for IT work from TN based on its tender. [30 marks] 3. Recommend 3 ways in which X-Max Systems' employees could be motivated to stay with the company now and in the future when the company is listed on the AIM market (30 marks] What the company does X-Max Systems is an IT consultancy company which provides IT solutions for a wide variety of clients to help the achieve their e-commerce objectives X-Max Systems provides website design online marketing and integrated IT solutions covering logistics and procurement systems. This ensures that its cient's IT systems can process each customer's order to ensure that it can be fulfilled from available inventory and delivered to meet the customer's specific delivery requirements. X-Max Systems specialises in ensuring that the clients' IT systems are fully integrated to ensure the minimum of disruption to customers' orders and the maximum efficiency of the software solution to minimise human intervention The 3 directors and all of the senior managers at X Max Systems are continually under pressure and they all work long hours to both win new business and also to meet the deadlines for IT work in which it has been contracted to undertake. Currently X-Max Systems has a total of 70 staff, comprising of 52 skilled IT specialists, including the 3 directors, as well as 18 support staff X-Max Systems has recently won a prestigious award at the annual IT industry business awards and this has generated much publicity and raised the profile of X-Max Systems Tender for new IT work for TN X-Max Systems is currently finalising a tender document for a potential contract with a very large retailer called TN, which is a global retailer of sports clothing. TN sells the majority of its products online through its website, which cannot support the current volume of business, Additionally, the company is experiencing many operational problems and often does not fulfil orders placed and paid for by customers, which is affecting its reputation. TN requires a new website and updates to its existing IT systems, which link online orders into the procurement and logistics IT systems. The proposed new IT systems will enable TN to manage the current volumes of orders with reduced number of errors and lost orders and also to support its planned growth in sales volumes X-Max Systems was recommended to the IT Director of TN as the company which could overcome its current IT problems. The tender document which is currently being reviewed by one of X-Max Systems' directors is summarised as follows: IT Design and development costs 7 million Project development duration: 9 months Will require a dedicated team of 25 skilled IT people for the project Additional cost for after-sales support and training 1.2 million The 3 directors of X-Max Systems believe winning the TN contract could help it to further establish the company's name and reputation, but they are worried that the company often does not have enough available skilled IT staff to carry out the urgent IT work that TN will require Financial data A summary of key financial data for X-Max Systems for the last 2 years is as follows: Change Financial year ended 30 June 2017 Financial year ended 30 June 2016 '000 '000 '000 13,700 +13.2% +13,2% 12,100 1,537 691 +20.4% 910 Revenue Operating profit Profit for the period (after Finance costs & tax) Operating profit as % of revenue Average number of employees Average number of employees +31.7% +6.3% 13.5% 12.7% 61 +9.8% 67 204.5 189.1 +8.2%