Question
Read the attached Wall Street Journal article about strategic changes in the US fast food industry during the pandemic:https://learn-us-east-1-prod-fleet01-xythos.content.blackboardcdn.com/blackboard.learn.xythos.prod/5a31979ae26a6/5423968?X-Blackboard-Expiration=1618909200000&X-Blackboard-Signature=we4xC3FgF9SnEf9EeZ8xqW1U%2BB9Q57PFUIJd5aFAOyQ%3D&X-Blackboard-Client-Id=171171&response-cache-control=private%2C%20max-age%3D21600&response-content-disposition=inline%3B%20filename%2A%3DUTF-8%27%27WSJ%2520article%252001-19-2021.pdf&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Date=20210420T030000Z&X-Amz-SignedHeaders=host&X-Amz-Expires=21600&X-Amz-Credential=AKIAYDKQORRYTKBSBE4S%2F20210420%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Signature=3405a9c3e71ecdef9abf164f2fe5069cf58ab70682876936bad806c6a7e4f1c8 Then you will reflect on what
Read the attached Wall Street Journal article about strategic changes in the US fast food industry during the pandemic:https://learn-us-east-1-prod-fleet01-xythos.content.blackboardcdn.com/blackboard.learn.xythos.prod/5a31979ae26a6/5423968?X-Blackboard-Expiration=1618909200000&X-Blackboard-Signature=we4xC3FgF9SnEf9EeZ8xqW1U%2BB9Q57PFUIJd5aFAOyQ%3D&X-Blackboard-Client-Id=171171&response-cache-control=private%2C%20max-age%3D21600&response-content-disposition=inline%3B%20filename%2A%3DUTF-8%27%27WSJ%2520article%252001-19-2021.pdf&response-content-type=application%2Fpdf&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Date=20210420T030000Z&X-Amz-SignedHeaders=host&X-Amz-Expires=21600&X-Amz-Credential=AKIAYDKQORRYTKBSBE4S%2F20210420%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Signature=3405a9c3e71ecdef9abf164f2fe5069cf58ab70682876936bad806c6a7e4f1c8
Then you will reflect on what you read and write a post that addresses all the following questions:
- How would you describe the corporate strategy in the US fast food industry? Provide supporting evidence from the article.
- What new strategic decisions does the article discuss are being made at US fast food companies in response to the pandemic? How are these decisions consistent with, or different from, their corporate strategy?
- What are some of the key trends in the industry as noted in the article that suggest this might be a suitable time for fast food companies to make this strategic shift?
- What are some of the costs noted in the article that fast food companies making this strategic shift have had to incur?
- We learned about three components that impact a company's profitability, and how to analyze them to evaluate the success of a company's strategy over time. Which of those three components do you think will be most impacted by these fast food companies' new strategic plans, and why?
- What is your view of the strategic decisions being made by these fast food chains? Do you think they will be successful in either the short-term or the long-term? Why or why not?
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