Read the Blue Ocean Strategy article by Kim and Mauborgne. Watch the mini-lecture covering the Blue Ocean value innovation model and strategy canvas techniques.

    Research the emerging field of autonomousvehicles (also called driverless car, self-driving car, robotic car). AVs are vehiclesthat are capable of sensing the environment and navigating without human input.

    Based on your research, create a list of at least 10 “factors of competition” that are relevant to the personal transportation market.

    Conduct “mini-interviews” with at least 5 people and get feedback about your identified factors of competition – are some factors more important to people than others, are there factors identified by your interviewees that you missed? Note: these are informal “mini-interviews,” and you must conduct at least 5 interviews to provide market feedback on your factors of competition. Record your notes from each mini-interview using the table structure below. The wording is an example to give you a feel for what is expected in the assignment: