Read the Branson Trucking Company case on Chapter 17, page 43, Question 24: Business Valuation. After reading the case, you will choose one side to assist (youve been hired by Dave James OR youve been hired by the three Branson brothers). Prepare a Business Valuation Report. Refer to page 17-37 of your textbook. Explain the reasoning for applying any premiums or discounts that other business valuators might use. Discuss limitations, if any, in your report.