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Read the Branson Trucking Company case on Chapter 17, page 43, Question 24: Business Valuation. After reading the case, you will choose one side to

Read the Branson Trucking Company case on Chapter 17, page 43, Question 24: Business Valuation.

After reading the case, you will choose one side to assist (youve been hired by Dave James OR youve been hired by the three Branson brothers).

  • Prepare a Business Valuation Report. Refer to page 17-37 of your textbook.
  • Explain the reasoning for applying any premiums or discounts that other business valuators might use.
  • Discuss limitations, if any, in your report.

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