Question
Read the business case The Walt Disney Company : Its Diversification Strategy in 2018. You are to assume the role of a consultant brought in
Read the business case The Walt Disney Company : Its Diversification Strategy in 2018.
You are to assume the role of a consultant brought in to help Disney determine their growth strategy for the future. Consider the facts of the case from the perspectives of the topics we have covered in the course thus far. (1) Problem or Opportunity - Describe the problem or opportunity in the case. What is happening that needs to be addressed? (2) Diagnose - What caused the problem or opportunity to exist (most of this is from the meat of the case)- this understanding frame the options you present and prescribed option. (3) Prescription Options - Identify the possible solutions to the problem (or approaches to the opportunity). Most cases will have multiple solutions, which you will be asked to identify. Frame the Prescription Options with some pros and cons for each. This is the longest part of the memo. You should shoot for three possible solutions. (4) Prescribe - Select what you consider to be the "best" solution to the problem and tell why. What are the initial steps of implementation? This is where you defend your logic as to how to solve the problem to develop the opportunity.
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