Read the Case 10.1 Dogster: Pursuing a Patient and confident Path to Funding
Answer the following questions:


1.Do you think Rheingold has grown Dogster and Catster too slowly? What were the potential upsides and potential downsides of growing the company more rapidly in the early years?


2. Look at Table 10.2. When Dogster was first launched, for what type of financing or funding would it have qualified to receive?


3. Spend some time looking at Dogster's Web site. Why do you think the company has been successful? From the case and from any additional material you can find, make a list of 10 things that Rheingold has done "right" in bringing Dogster to the point where it is today.


4.What lessons can other start-ups learn from Dogster's experiences?