Read the case 27 then analysis the problem.

What is the central issue of this case?

Stakeholders? Stake?

Recommendation?

Pros ?

Cons?

9. James Glanz, "Power, Pollution and the Internet," The New York Times (September 23, 2012), A1. ENDNOTES 1. Graeme Philipson, "Why Cloud Computing Is 10. Ibid. Important," ITWire July 16, 2012), http://www. 11. Ibid. itwire.com/2012-06-01-13-40-03/browse/c-level/ 12. Ibid. CASE 27 New Belgium Brewing: Defining a Business on Sustainability* leader in environmental sustainability, and provides an example of how a company can incorporate environmental concerns into everyday business When Jeff Lebesch and Kim Jordan expanded from decisions2 However, as NBB home beer brewing to commercial production in the company faces a number of challenges in reaching 1991, they envisioned two goals for their new com- its environmental goals, pany: they believed they could produce world-class directly control. beers, and they believed they could do this while kin- dling social, environmental and cultural change. In HISTORY OF NEW BELGIUM BREWERY 2012, their company, New Belgium Brewing Company Jeff was inspired to found New Belgium Brewing (NBB), has become the third-largest craft brewery in (NBB) while on a 1989 bike ride through the Belgian the U.S. and the eighth-largest producer in the overall countryside. During his trek, he perceived a lack of industry. The brewery also stands as a corporate flavor in American beers compared to those he was many of which it cannot drinking in Europe. When he returned home to Color- ado he set out on a quest to introduce American beer This case was written by Jonathan Bundy, University of Georgia.drinkers to the uniq Updated in 2013