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LED Total risk man Case "Company") is transforming the way millions of people around the world achieve their health and nnected health and fitness devices with software and services, including an ivational and social tools, personalized insights, and virtual coaching s. The Company sells devices through diversified sales channels and Fitbit.com The Company was incorporated in lobally and its corporate headquarters are Fitbit, lne. (the fitness goals. The Fitbit platform combines co online dashboard and mobile apps, data analytics, mot through customized fitness plans and interactive workout that include distributors, retailers, a corporate wellness offering, Delaware in 2007. The Company has established wholly-owned subsidiaries g located in San Francisco, California. mily of six wearable connected health and fitness trackers. These wrist-based and The core of our platform is our fa d, distance traveled, floors climbed, and active "clippable" devices automatically track users' daily steps, calories bume minutes and display real-time feedback to encourage them to become more active in their daily lives. Most of our trackers also measure sleep duration and quality, and our more advanced products track heart rate and GPS-based information such as speed, distance, and exercise routes. Several of our devices also feature deeper integration with smartphones, such as the ability to receive call and text notifications and control music. In addition, we offer a Wi-Fi connected scale that records weight, body fat, and BMI We generate substantially all of our revenue from sales of our connected health and fitness devices. We sell our 7 products in over 48,000 retail stores and in 55 countries, through our retailers' websites, through our online store at Fltbit.com, and as part of our corporate wellness offering. We seek to build global brand awareness, increase product -.. adoption, and drive sales through our sales and marketing efforts. We intend to continue to significantly invest in these sales 74; g, and marketing efforts in the future. Our growth will depend in part on the adoption and sale of our products and services in international markets. In recent periods, we have experienced significant growth in international sales. We believe international markets represent a significant growth opportunity for us. We intend to expand sales of our products and services in new and existing international markets by expanding our distribution channels through select retailers and strateg@.pagtnershrpi We also intend to continue to invest across all geographic regions in sales and marketing effortsincluding increasmg our global n infrastructure and personnel to support our international expansron, including establishing . . . . . d dditional sales offices globally. Our international expansron efforts have resulted and Will continue to resplttin Imcroeaese a subject to a variety of risks, including increased competitio rtam enforcement 0 our lnte ec ua pr p rty ' gulations. omplex distribution logistics, and the complexrty of comp >I ". .s "''XILAM l'. " N' k advertising efforts, and i n, unce COStS and are liance with foreign laws and re rights, more c on costs and net revenue? pansion favored FitBit? What has been the effects 1. Has the international exDeferred revenue nm Aditional Paid-in Capital 590,290 m Total Shareholder Equity Mm Number of Shares 343,928 343,928l * Hu 2. is FitBit a heithy company, asses its liquidity, 3. B FttBit is a new company, the have Iitti