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Read the case Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste by By: John A. Quelch and Margaret L. Rodriguez Question: External environment information a. what kind of

Read the case Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste by By: John A. Quelch and Margaret L. Rodriguez

Question: External environment information a. what kind of product, b. How the product category has evolved c. Technological changes impact on product d. Economic environment related to the product e. Consumer preferences and behavior in this product category; major segments f. Competitors and their actions g. Distribution for this product, their expectations.

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