Read the case entitled: "Subway's Franchising Challenges in China" in Cavusgil, S. T., Knight, G. and Riesenberger, J. (2014): International Business - The New Realities, Pearson, page 456 and prepare-a-business report for Subway: (rather than the questions at end of the case study). The case study is also available online.

Your task:

You arepart of anew team createdby Subway headquarterto develop anew international business report to improve their operations in China, regarding country risks assessment and entry strategies. This report must focus on the following sections:

1. Foreign Market Research (20%)

2. Risk Assessment (such as political, legal and cross-cultural risks) (30%)

3. Entry strategies (such as exporting, joint venture, FDI, franchising and licensing) (30%)

4. Additional challenges and resource requirements (such as HRM and Marketing) (10%)

5. Recommendations (10%)