Read the case from Case Studies in Finance about $"$ Krispy Kreme Doughnuts Inc."

Q$.$ What is the source of intrinsic investment value in this company? Does this source appear on the financial statements?

Note: When the question says intrinsic investment value, it asks you to discuss the concept of firm value, comparison of market value and book value figures, sources of such information, markets view of the firm value, and which one being more important for financial managers. You answer should be along those lines.