Read the case " IBM design thinking" by SRIKANT M. DATAR, AMRAM MIGDAL and PAUL J. HAMILTON and answer he following question :

1. Suppose Apple attempts to launch its new flagship cell phone model. This model is designed to be human-oriented, ergonomic, mitigating usage difficulties that many consumers commonly experience while enhancing human-centric design benefits. If you were a member of the new product development team for this flagship cell phone, how would you design the device with these considerations in mind?
2. As developing a new product line a dog care grooming range , considering your target customer segment, how would you design the new product by incorporating more nuanced and relevant user personas, similar to the Z design thinking case? Alternatively, if your product can incorporate AI capabilities, how would you design the new product, similar to the SPSS or ML models in the case? (Per this question, you can answer in either one way; Using user personas or adopting AI).