Read the case information and answer the two questions below:

One must take a risk. Iza is convinced of the idea and Iza is convinced of what Uncle Bey did. He was convinced that there was a statement. The only thing I can do is to accept this very high kindness. Important founder or entrepreneur has a lot of scholarship not the whole plan is born of his ideas. I am Omar Bader Ah In the first company I concluded my studies at the American University Ah In the field of computer field. About twenty-five years of experience in mobile banking. It is a bill payment service provider. The services we provide are the services of paying the bills of schools universities municipalities electricity. Ah ah mobile phone or mobile phone love the idea followed ending is that ah group managers at Bank Odeh. They liked the idea of what was common in Europe and America. Uh, they provide service. E-payment service via an application for smartphones. Bin Tai makes it easy for users to buy products, pay bills, transfer money and more. By linking the application with the user's bank account. It is the first approved mobile payment service in Lebanon. The founding of the pentai began in the year of the two and nine. The goal of its founders was to create a platform to drive the value of products in retail stores. In 2011, qantai signed a partnership with Bank Audi in Lebanon. And get a foundation financing worth eight hundred thousand dollars. To launch the first Lebanese mobile payment app. Encountered some failures and criticism. This brought the company and thirteen into a phase of restructuring. It included further development and the addition of various services and products. To then launch its new version of the application in Alvin and fourteen. It was able to expand its partnerships with banks from a partnership with the Mediterranean bank in 2013 to a partnership with the French bank with investments of two million and five hundred thousand dollars in 2016. It then partnered with Fawry e-payment platform in Egypt. The company has several future partnerships and expansion plans for its services Arab and regional. The company at Alvin and teltash, the last of which needed financing, but the Bank of Odeh was convinced of the existing plan because it did not achieve growth. The residents and uncle of Biv open to new ideas and new management. They could have achieved growth or they would have stopped the whole project. I recognized their search for AA for management. And I offered them the idea that I was the uncle of a dish grilling them in Saudi Arabia through projects banking talent. Her idea is that he is based in his house and he is based in his office through one device through one interface. He pays all the bills. They are convinced of the idea the market does not have Hedda sarbis. Useful, pioneering, scalable and scalable. Ah partners and art da give the idea, and go and walk in it. The project bambik is about a project ah ah they call it means ah ah new and technological project Les What be afraid? We invest uh anyway we're the reason we're in something is because it projects the night-Bendit is the projects first, but Bish where some of our limit losses and ask the question. After what was agreed upon, the management of the company received and began to activate the plan with the required funding stages were all clear and all scheduled AA. Somehow, uh, our destiny is to fulfill all the plan that we've come up with. Funding is so important and funding needs to be the biggest problem we've faced is that funding has been bacon's uncle for the last two years. By our systems, this applies to us. With electronic payment systems AA plan needs to be more than two Shins. Because it is demanding experiences and growth AA slow AA number of customers and number of crystallizers. AA and operating expenses are very high. Tanning behcek comp is a BDK oxygen for Alan. Means the sale under a lot are in order to uh is they and they. We are more according to the companies that we see. Ah btakhd one year for three years for four years losses before what appelsh investment looks to my son and the company are the ones who worked are the ones who grew up. We were the team that funded and assisted. The first AA-N Finance in bank Odeh company. The financing of Thani was difficult because it had a heck of a restructuring of the company and bank Odeh pumped two million dollars into the company. The company allowed us to launch the service in a record time of about five months. The application was followed by two separate from the application followed by mobile banking followed by Audi. The next funding came with the entry of AA. AA violin pumped two million six thousand dollars. And today we are on eggs of two million dollars. The company is not deployed in Lebanon and outside Libya. Of course, the team of the company is very important because it is the company of the company Metel ah ah all the ideas come from the team today like any basis we do not have the whole structure but everyone cooperates with each other. What about us managers and under them rather their whole time. I'm benatin's office. I don't have a private office in AA every day I have a private office. Whether or not it has become worse than this thing in all beacon companies in direct contact between the team and the management. Let me introduce you to the team about us it about US social media in bhalmah area high sales management for the hand to the hand of yuzis ah in us like what you saw. Two jobs. Let's go downstairs. Hon about US company management team every follow within our and khlini introduce you to the team Haida Tim responsible for means responsible for each follow follow khlini play you violin team responsible for project management. About Us team uh are we today uh in about us who is responsible for the development of new services. AA on surrender and on application. He is responsible for the structure of any cut from the recording. And payment processes. Uh just what or when shooting Lai produkt looked over his men focused on the technical section replace what getting it uh we are today, so ask away. And the most appropriate way to even offer Heidi service to customers technically and in terms of business. Just what we inform any service AA by informing the team of seals and marketing that AA has become a new service we launched on mobile application. Have bedorn tell our follower. Behidi new service. This bank you deliver the message to the cheese had a cousin Bissau their clients. At the same time, let us inform our customers that we have launched any new service. Through social media through the night bless her. Just what register any customer about US service follower with the team AA follower with him and make sure what encountered any problems during Ah afforestation on the applikation. At the same time he offers and explains to him. How is application used? Shaw reasonable benefits from mobile application from the future since it is now the week with us. In addition, he had no problems. Hey. We tell after the operation. And in about us Tani with what is becoming the aconting and the Vinals Bigi Dor aconting and the vinyl son. The ones who seemed to make sure that the Masari who withdrew are the desired and make sure that all the accounts that we have with the banks moved in a controlled manner. In TIM a specialist who communicates with the banks and works with the banks and works the banks and is sure that he fiddle in the customers who uncle Bida billing. I deal with the customer, with the alsaf who are on the company and with the sales people of the company. Shu, I am an uncle with whom Shu even started it? Shaw looked like a customer. Uh, tell me with Beglan that we started working on halasas. Agree with Mr. Shu understand Shu agreed with uh shu shu Furqan? And I'm all in it on sistem. Ah facilitated the process of Sharra and Kaza means from within the transportation or stop. He arrived in Bedouin amused push Shabab and he on the University push shivalt for time. Business model sold company depends on the fees you collect by giving the service. Usually the fees we cut from the biller. In the case of the biller is the state can charge from the user. AA means the subject is a very simple fee. But the size of the operations is large. The operation becomes profitable. Uh, marketing is the most important mess in your company Life. Getting their lot of time on social media a. What's in the spacing is estimated to reach them only by social media. Since we are means we are online. We rely on the people who have social media to market the company. Violin is dependent on banks because it is an Indian violin bisugua company then Haden Yagi open to them. Sell them about the company and tell them how to use them. They even take advantage of it. Shaw we use? Aah, we use aah on Facebook. We work massages for tall massages and when we inquire anything we quickly about us badgolin. Or marketing itself. We're getting him the idea for a doubt. It is to him that we are there. we are in US helping you. We make your life easier. Run through us. AA the difficulties faced by AA Life are faced by each company uncle by changing the pattern of AA behavior in society. Today our community followed uh BIHUB cash BIHUB pay and take arrived uh reigit. Today we're using advanced technology. The whole thing is from time to time. Its late difficulties convinced the country. Coax yuzu. Convince the investor. Because it imposes a pattern of behavior in society, the next thing that we encounter with difficulty in uh-Hee-uh integration of technology in general. Uh, it's very difficult to meet people who have their mother's specialists at the same time. Today AA the number of beneficiaries of the service in a direct way through the mobile app. Ah, over 1,000 users. Indirect beneficiaries of the services of abez or through distributors of the four hundred thousand. The biggest success was that she could withstand the changes that came with becoming your daughter. Ah Bembe is capable of turning followed by turning from AA to when he met the horizon taut. Today the company has different growth rates from the point of view of what we achieve approximately AA Milia per year. Aah and Haida is not Ashi is not enough to have more growth than the heck. On the one hand, what did he achieve? Six percent per month. Violin uh by about seventy Ah tamanin or ninety percent annually. And we think it's enough of him. Because HEDA has to be delivered for a time when the Gros are 100 percent dead each year. Our plan for the future is that we expand our business to all Lebanese banks for the partners I bibbai ah the way in our body we cover the whole market of the club of banks. Uh, we have an expansion plan in the Bay. What do we launch the service in UAE. Uh-uh Paul Buster. Ahnar Al-Khar, Oman. Uh, we agreed with parminia. The service between O and today after our sincere AA contract with AA Bank of Catalonia to launch the plan. Our plan is to expand abroad. In fact, I am always a current student, always a current student, I am captivated by science, I advise anyone, any bucket, to learn, especially today, many things are changing. The day they got to know him, he was gonna be a Che Tani. One must go astray his feast and go astray uncle Bethel and his father who uncle betel learn your house everything that Uncle Betzel. And he needs to feel and the pupil always.

Q1) Describe the industry and context for the firm and its competitors.

Q2) Determine the firm's strengths and weaknesses in the context of the industry environment.