Read the Case, "McDonald's Corporation: Managing a Sustainable Supply Chain,"

Address the following questions related to the case:

a. If you were the CEO of McDonald's, how would you prioritize sustainability relative to other supply chain goals, e.g., ensuring food safety and managing costs?

Explain further by using the following prompts as guidance:

i. In what ways do these goals reinforce each other and in what ways do they not?

ii. How can a corporation quantify the positive effects on sales and profits of enhanced brand value derived from sustainability initiatives?

iii. How can a company plan for and mitigate the negative effects of sustainability failures not due to its direct actions?

iv. How can sustainability complement supply chain managers' traditional priorities?