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Read the case study and answer all the questions below. New technology on show at Propak Cape reflecting latest industry trends Packaging design and innovation
Read the case study and answer all the questions below.
New technology on show at Propak Cape reflecting latest industry trends
Packaging design and innovation forms the cutting edge of modern product marketing and has seen a host of new
packaging trends emerge that are revolutionising product packaging. The latest trends in packaging and design will be on
show at this year's Propak Cape exhibition taking place at the Cape Town International Conference Centre CTICC
from October.
Technologyenabled or smart packaging solutions are one of the new trends to look out for. Integration of technology, such
as QR codes, augmented reality, or temperaturesensitive sensors can enhance consumer experience, share information,
or track product freshness. Technologyenabled solutions that can be accessed using smartphone gadgets, leverage the
experience of the enduser with the product and provide customers with more information about the product and connect
them online.
Another trend in packaging is the increased focus on using ecofriendly materials to reduce waste and environmental
impact, such as biodegradable, recyclable, or compostable materials. The use of plantbased materials for packaging, such
as fibres or biopolymers, as well as encouraging consumers to reduce waste with packaging that can be reused or refilled
multiple times all reduce societys reliance on disposable materials.
There are a number of packaging trends focused on trust and authenticity in the market such as transparent packaging
materials which allow customers to see the product inside, increasing trust and showcasing product quality. Portion control
and singleserving packaging is another trend on the rise, especially in southern Africa with the growing urban population.
Consumer preferences for portioncontrolled servings and onthego consumption has led to an increase in packaging
designed for single servings or smaller portions. New gourmet frozen meals offer customer convenient readytoeat meals
without sacrificing on quality and also a growing demand for vegetarian and plantbased food alternatives has led to
packaging designed specifically for these food items, offering better protection and extended shelflife for these growing
markets.
Packaging specifically designed for easy storage, stacking and transportation are also growing in popularity. This is
because manufacturers and retailers want to make efficient use of space and reduce material waste, and smaller
households want to effectively store products in smaller spaces.
Many of these packaging trends will be evident at the Propak Cape exhibition.
Thousands of new and innovative products
Visitors to this years event can expect to see thousands of new and innovative products including the introduction of the
latest AIpowered machine vision products and technologies from Westplex. The new Cognex InSight and
machine vision system integrates advanced AI algorithms with highresolution cameras to enhance packaging processes. It
offers realtime quality control, identifying defects, inconsistencies, and errors in packaging materials with remarkable
accuracy. The system optimises production lines by triggering events or detecting and alerting operators about any potential
issues, minimising downtime and resource wastage. Westplex will also display the RDI Motion Amplification Cameras for
representation of movement that was previously invisible to the naked eye as well as the FLIR Online Thermography
Cameras which identify hidden defects through precise thermal imaging at this years show.
USS Pactech will be showcasing a Wipotec OCS track & trace solution for D bar code printing and verifying at Propak
Cape The company believes that the new track and trace solution will become the new standard for retail packs to
trace products through the value chain as Dcode technology becomes the universally accepted standard. The company
will also display a range of machines for the food sector, such as the SN pouch machine for standup pouches with zipper
running recyclable mono material, a Multiweigh head scale, a PFM MBP RX continuous intermittent bagger, a
Variovac Optimus thermoformer and a Supervac belt type vacuum packing machine. For the beverage sector, USS Pactech
will exhibit a Comac can fillerseamer for carbonated products up to cans per hour, which is of particular interest
for craft breweries and wineries.
Ishida South Africa will launch the new Ishida IXEN Series at Propak Cape. The new versatile Xray inspection machine
protects product contents and guarantees product security. The Xray inspection machine can be used in a wide range of
packed products, making use of the patented Ishida Genetic Algorithm GA technology which enables any operator to
optimise the Xray system for greater sensitivity to specific foreign bodies. Contaminants can be detected in steel,
aluminium,
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