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Read the case study and answer the questions that follow. CASE STUDY * In a demonstration of how perception can sometimes trump reality, Johnson
Read the case study and answer the questions that follow. CASE STUDY * In a demonstration of how perception can sometimes trump reality, Johnson & Johnson topped a list of companies perceived by American consumers as having the best reputations for corporate social responsibility (CSR) practices. The Corporate Social Responsibility Index, developed by the Boston College Center for Corporate Citizenship and the Reputation Institute, attempts to measure how companies' reputations are affected by public perceptions of performance related to citizenship (the community and the environment), governance (ethics and transparency), and workplace practices. The 2010 CSR Index is based on a survey of 7,790 online U.S. consumers conducted in January and February 2010. Johnson & Johnson has since admitted-months after the CSR Index survey was conducted-that misled regulators and consumers by using company-paid contractors to buy defective Motrin painkiller products from store shelves rather than announce a recall. In testimony before a Congressional committee only two weeks ago, company CEO William Weldon said, "This was not one of our finer moments." The "phantom recall" is reportedly the subject of a U.S. criminal investigation and at least one shareholder lawsuit. Used with permission of Business Ethics by NEW MOUNTAIN MEDIA LLC, from Johnson & Johnson, Under Investigation, Tops CSR Index, by Connor, M., copyright 2010; permission conveyed through Copyright Clearance Center, Inc. Johnson & Johnson's reputation would lead you to believe that it is operating at The managers at Johnson & Johnson who authorized the buyback of defective products might have endorsed Milton Friedman's shareholder, or profit- maximizing, view. Which of the following arguments also support Friedman's position? Check all that apply. level of corporate responsibility. 0 Organizations must make money to stay in existence. Making money, then, should be the sole focus of an organization's activities. Organizations have the knowledge and resources to do good in the community, so they are responsible for helping others. Organizations have more power than most underprivileged people, so they are responsible for helping those people get ahead in life. Organizations have one responsibility: to increase the wealth of their stockholders.
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