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Case studies for TEST v Coca cola Perhaps no organisation has been through change management challenges quite like the CocaeCola Company. One example is from the l98CIs when bitter rivals Pepsi started to aggressively target Coca-Cola. gI. In response, the latter released New Coke - a sweeter version of its classic drink. E New Coke wasn't a success and did n't appeal to the public. Coca-Cola wasted no time in replacing it with the older formula. Here, the brand was able to respond quickly to consumer preferences so that the prod uct's appeal was maintained. a It even stretches as far back as World War II. By offering free drinks to soldiers, Coca-Cola quickly marketed itself as a symbol ofthe US war effort. At the same time, it boosted brand recognition in destination countries that allied forces were occupying. During this process, CocaCola cemented its presence through 64 extra manufacturing sites across the world. This accelerated the company's postwar global expansion strategy, _nn .p