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Read the case study carefuly and answer the questions that follow. Green Rabbit Once upon a time, two fiends launched a candy wholesale business. Then,
Read the case study carefuly and answer the questions that follow. Green Rabbit Once upon a time, two fiends launched a candy wholesale business. Then, they ran into a problem: shipping mel, prone chocolate bars during summer months. After the pals designed a heat-sensitive supply chain, other food compsnies tumed to them for help. The duo rebranded as Green Rabbit, a supply chsin logistios provider specializing in fast delivery of perishable goods. That shift in stategy tested the company's ourrent processes, which relied on QuickBooks, Excel and email. Green Rabbit's mutiple databases couldn't communicate with dne another, making real-time data analysis impossble. The warehouse was ofen wating on hel fom the IT team, too. Green Rabbt those NetSuite EPP, and the Nefile professional services team got the company up and rurning on the system in three months. Green Rabbit now: Helps customers ship candy, snacks and more across the country in 24 hours fom one of three diferent warehouses, without inventory emors. Delivers tens of thousands of arders per day, without delays. Gets guarantsed error.free data from its ERP system, instesd of risking errurs from manualy entered data. Could triple is order volume, if desired, without impad to it systems. Key Takeaways When implemented correcty, ERP makes it easier to manage a complicated supply chain, as Green Rabbir's case study shows. ERP is pivotal to growth. Green Rabbit implemented ERP after it grew substanfally and because it anfoipated further expansion. Many growing companies like those profled here ask: "What is the business case for ERP? Besides the takeaways from our case studes, il boils down to agity. When finance teams stop peering at dozens of spreadsheets and paper records, they can get strategic. By helping exeative and business colleagues visualize data, growing fims can forecast future trends and adapt quigkly to beat competiors. Which information systems tools can Green Rabbit use to support the marketing function
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