Read the case study Coca Cola marketing to the millenniums in India and Answer ALL questions:

Question 1

Critically discuss the macro-environmental factors Coca Cola faced in India?

Question 2

Critically perform a current market and sales situational analysis of Coca Cola and present the key factors?

Question 3

Carry out a SWOT analysis of Coca Cola in India, and present your findings of each attribute.

Question 4

Suggest a marketing strategy for Coca Cola in India to leverage itself in the market.

Question 5

Perform a customer analysis of the millenniums and suggest to Coca Cola a promotion mix to use.